THE GREAT YORKSHIRE (streeet legal) CRUISE

A controversial "cruise" event designed to attract so-called boy racers from across the region is to take place in Leeds. The Great Yorkshire (street legal) CruiseTM will be at Elland Road on Saturday April 26.

The organisers have had to battle to get the event staged. At first, the police wanted it cancelled and local authorities were reluctant to support it.

The Great Yorkshire (street legal) CruiseTM aims to be the BIGGEST AND BEST event ever held in the Yorkshire region for people who love and cherish their cars.
Date: 26th April 08
Location: Elland Road Leeds

Listen to the ad

MAD MARCH HARE RABBITS ON ABOUT SPEEDING

A mad March hare and a slow & steady tortoise are featured in the latest "there’s no need to speed" public information radio ad from West Yorkshire Casualty Reduction Partnership.
The expression "as mad as a March hare"… meaning completely mad… came about because hares have long been thought to behave excitedly in March, which is their mating season.
Lewis Carroll is among many who have used that in stories - Alice's Adventures in Wonderland:"The March Hare ... as this is May, it won't be raving mad - at least not so mad as it was in March."
For the record, it is now thought that hares behave oddly - boxing, jumping etc. - throughout their breeding season, which extends over several months.
By partnering the mad MarchhHare with the "slow and steady wins the race" tortoise of Aesop’s fable, West Yorkshire Casualty Reduction Partnership hopes to deliver an entertaining and unusual ad to remind radio listeners of the inherent dangers of speeding.

Listen to the ad and tell us what you think.

"IT’S NOW OR NEVER" FOR SAFETY MESSAGE THIS VALENTINE’S DAY

In the run up to St Valentine’s Day, West Yorkshire Casualty Reduction Partnership is putting on its ‘Blue Suede Shoes’ and asking everyone in West Yorkshire to have some ‘Love me Tender’ for speed limits.

Its offering to surprise your loved ones this Valentines Day by applying for a visit from our very own Elvis.
The partnership’s Elvis look- and sound-alike will be going out and about serenading loved-up local people on Valentine’s Day, courtesy of their "other half", and presenting them with a Valentine gift of flowers, chocolates and champagne.

It’s a novel way of delivering an important road safety message: if you love driving, if you love the roads, you should love the speed limit.

"Respecting the speed limits is one of the simplest and most effective ways to improve our safety on the roads and the safety of those around us," says Philip Gwynne, the man behind the campaign. "But it’s very easy to allow your speed to drift upwards. Our Valentine’s Day campaign is a fun and novel way to engage with drivers and remind them of the need to always check your speed."

· Last St Valentine’s Day , the partnership offered visitors to its website miniature boxes of free "lovers’ chocolates". Every box came with a letter outlining the role of cameras and inside the lid was the message "From------ To -------- Please be careful on the roads today… and every day…. because I love you". People were asked to sign the box and give it on February 14 as a personal road safety love token. More than 3000 boxes were ordered inside of 24 hours and supplies ran out.

JANUARY SALES!

The latest road safety campaign for West Yorkshire uses the idea of a "January Sale" to deliver its message.

"At this time of year, people are especially receptive to the scores of newspaper, radio an TV ads about "huge savings"," explains Philip Gwynne from West Yorkshire Casualty Reduction Partnership. "So we thought we’d add our message about the huge savings in lives and injuries that have been brought about by the use of speed control safety cameras."

The spoof January sale ad was on Pulse and Pulse Classic Gold for the month of January.

ANOTHER TOP AWARD FOR CASUALTY REDUCTION AD

The Arqiva Commercial Radio Awards are the UK commercial radio industry’s own awards.

This year there was new category "The Radio Station Creative Award" designed to recognize the best commercial produced by an in house radio station creative team.

At the ceremony in London on Monday Real Radio Yorkshire & West Yorkshire Casualty Reduction walked off with the top prize for "sat nav/final destination".
It’s the second major award for this ad, which in May was named UK radio ad of the year in competition against every other ad played on commercial radio.

LISTEN TO THE AD ... click the link below.

* For more details of this and the other Arqiva winners check out crca.co.uk and follow the link for the Arqiva Awards.

'Screamer"
The following ad features a young male character describing his ex-girlfriend who's been involved in a speed-related crash.